Let’s talk Sales and Marketing

Are your sales and marketing strategies aligned with your goals to deliver the results you want in 2022?

Have you developed your strategy based on customer needs and not yours?  Do you know what your customers really want?

Developing a successful sales and marketing strategy should be led by one thing: the needs of your customers. But first, you’ll need to understand exactly who they are, what they want and how they want to receive it.

PwC’s recent survey on the Future of Customer Experience revealed that

59% of all consumers feel companies have lost touch with the human element of customer experience.

In a highly competitive post-pandemic environment, nurturing customer relationships needs to be a priority. Your plans must be based on gaining trust to ensure you’re speaking directly to your target audience and offering products and services they need.

‘Great salespeople are relationship builders who provide value and help their customers win.’ Jeffrey Gitomer

Nurturing relationships develops trust: the essential element you need in any relationship.

If you’re B2B or B2C it doesn’t matter: if your customers don’t trust you; if they aren’t emotionally connected to your brand and if they don’t feel you’re relevant to their needs, they will shop elsewhere.

In a highly competitive, post-pandemic environment it’s essential that your sales and marketing speak directly to your target market and deliver on their real needs.

Despite the pandemic and lockdowns, the past year I’ve worked with businesses to ensure they are building relationships to attract and retain customers and the results have been impressive:

Lead generation was up 356%, and new customers won across the programme was up 274%.

How did they achieve this?

Nurturing relationships: Developing a level of trust between you and your potential customers that they cannot ignore. Before you even think about closing a sale, your marketing strategy needs to engage with people and develop relationships with potential customers over time.

In my talk, I’ll be discussing

  • Aligning marketing with sales teams to make sure they deliver the same level and tone of client nurturing.
  • The importance of making every customer touchpoint memorable by delivering value.
  • Creating a seamless customer journey that can easily be replicated again and again.
  • Prioritising sales training for all staff members: everyone is involved in the process of selling, not just frontline employees.
  • Identifying your ideal customer and developing a marketing strategy that connects emotionally with them.
  • Utilising tools such as a CRM and emailing portals to help you stay in touch with and collect feedback on your customer preferences and experiences.

Every talk I give is designed and created to help you deliver an exceptional experience to your customers through both sales and marketing channels. Filled with great stories, valuable insights and practical steps I will help you embrace the opportunities that will transform your business growth.

My style is upbeat, no-nonsense, with a blend of humour and empathy. I’ll talk you through the highs and lows while giving you and your team loads of great ideas and practical steps to discuss long after we’ve said goodbye.

To find out about me talking to you and your team, contact 07592 691699 or email businessgrowth@actioncoach.com

Watch my recent LinkedIn Live on Using a CRM to grow your business


Top tip: 2 key steps to an effective sales process